The lifeblood of any online business is the traffic you get to see your website. Having stated the obvious, why do so many people suck at getting traffic? If you are like me, you tried everything but nothing worked for you. Paid traffic is not cheap or in some cases effective. Free traffic – is it truly free? Try these methods to get the traffic you need to get your website where it needs to be – to be profitable.
How to Get Traffic to Your Blog Using Giveaways
Just about everybody loves free stuff. Especially when there is little to no time or cash investment, having an opportunity to win something is pretty neat. Men and women both young and old alike get excited when they think they have a chance to win something that is of value to them.
It is in this way that you can use simple giveaways and contests to improve traffic flow to your website or blog, build your email list, engage your audience and sell your products and services.
Contests and giveaways work great on social media sites. People hate to be sold to when they are on Facebook, Twitter or Instagram. But they will quickly sign up to take part in a contest if they believe they have even a remote chance at winning a prize. There are even websites that will advertise your contest for free, boosting your exposure.
Online-Sweepstakes.com, GiveAwayMonkey.com and SweepsAdvantage.com are just a few of the many companies which help you get the word out about your contest or giveaway, and don’t charge a thing to do so. GroupWritingProjects.com will help you host group writing contests where participants create a piece of content based upon a given theme.
KingSumo is the name of a plug-in for WordPress websites that lets you run giveaways to blowup your traffic, build your email list, and sell your services and products. Gleam, Social Contests and ContestFriend are other plug-ins that offer a lot of options for running contests or giving away valuable prizes to help drive traffic.
The largest retailer in the world, Amazon, will promote your giveaway, and they will spend their money and considerable traffic driving expertise to your event. Giveaways and contests can go viral on social media, and companies like Binkd, Heyo and ShortStack help you collect email addresses, come equipped with informative analytics, and can integrate with social media websites so that people have to like your page or share a post to enter your giveaway.
Even a small business owner can experience incredible growth using giveaway contests. Josh Earl, a programmer and freelance writer, used KingSumo to give away a prize valued at just $70. He targeted a specific niche audience, and collected an incredible 187,991 email addresses in just 11 days. His website received nearly 400,000 unique visitors in that time frame, and his business has never been the same. Get started today, putting a simple contest or giveaway to work in your business, and the results can be life-changing.
On-Page Vs. Off-Page SEO for Traffic Generation
If you have a product or service to sell, you need traffic, the more the better. Traffic is the term for a steady stream of prospects and possible customers. Whether you have an off or online business, your online presence needs to be seen.
One way to ensure a constant flow of targeted prospects is to pay for them.
There are multiple online advertising platforms where you can purchase as much traffic as you desire. This can get incredibly expensive, and lies outside the realm of financial possibility for a lot of small business owners. The second way to make sure the right people are getting in front of your offers is to keep the search engines happy.
Search engine optimization (SEO) describes your efforts to keep Google, Bing, Yahoo and the other Internet search engines sending you regular, targeted, free traffic. When you market your online presence in a particular way, search engines rank you higher for certain keywords and related search terms than your competitors. This means your on-page SEO needs to be right.
However, your off-page search engine optimization is important as well. Let’s look at the differences between on-page and off-page SEO, so you can make sure you are addressing both of these critical traffic magnets.
Everything you do on your website influences the search engines, negatively or positively. This is what we are talking about when we refer to on-page SEO. Your title tags, meta keywords, image captions and the very text that exists on your website are all responsible for letting the search engines know exactly what your business is about, what you have to offer, and what search terms and phrases should be sending people to your site.
This refers to search engine influencers that do not happen on your website. External factors like your social media marketing efforts, PPC campaigns and backlink generation all happen away from your website. However, they can strongly influence search engine results. While traditionally on-page search engine optimization was the premier focus of website owners, off-page SEO is extremely important as a traffic driver as well.
For the most free, organic search engine traffic, businesses large and small need to address both on and off-page search engine optimization. The most consistent, dependable traffic will always be paid. However, free traffic means keeping your marketing expenses low, and is possible when you get your on and off-page SEO efforts right.
How Webinars Can Explode Your Website Traffic
The word webinar is a combination of the words “web” and “seminar”. Before the Internet, seminars took place off-line. People would gather in large groups to hear an expert expound on a particular topic. These days, business owners large and small can conduct seminars on the Internet, spending little to no money, and still reach a large audience with their message.
The Power of Webinars
The average person does not own a website. They do not own a blog. The extent of their experience online is checking their email, wasting time on Facebook, and using Google or some other search engine to look up information. Why is this important to you as a small business owner or blogger?
It is important because you are viewed as an expert simply by owning a website. When you host a webinar, you benefit from even a greater perception that you are a marketing expert and a leader in your field. Perception is everything when you are marketing your business, online or off. When you host a webinar that solves some big problem in the lives of your target audience, those people don’t forget who you are.
They come to your website again and again. This improves your traffic flow, and because your webinar was directed towards a very specific problem or question, this is targeted traffic that raises the possibility that you will sell your products and services. These people also interact with others with the same problem or question that you solved or answered. This word-of-mouth advertising delivers more free targeted traffic to your website.
Webinars also work great for traffic because they let you connect as a human being to your audience. You can put valuable, life-changing content on your website. You can add a lengthy “About Me” section, include a smiling head shot, talk about your hobbies in-depth, and you will still never connect with your audience is a real, live human being as you can when you use audio and/or video in a webinar.
People can see and or hear who you are. A personal connection is made. No longer are you just a random blogger or web business owner. Each of the individuals in your webinar audience, no matter how few or how many, feel like you are talking to them in a one-on-one conversation. This improves your relevance in the lives of those people, and ensures a steady stream of traffic now and in the future.
Webinars + Collaboration = Traffic Explosion
With your webinars you have connected with your audience. These people sign up to your email list, purchase your products, and know, like and respect you. Just imagine how much more traffic you can develop when you team up with someone else who has used webinars to improve their business presence online.
Collaborating with another business owner in your niche or market means you both benefit. When you announce an upcoming webinar to your list, your webinar partner has a chance to attract new clients, and you do as well. Webinars are a great way to build your brand, develop a voice of authority, and drive plenty of targeted traffic. When you collaborate with another influencer in your market to host a webinar together, you dramatically improve the chances of boosting your traffic exponentially.
6 Tools That Can Help Automate Website Traffic Generation
Automation can be a good thing. As a blogger, small business owner or entrepreneur, you already have a lot to do. Being able to set something up one time and having software or websites automate the process to drive traffic to your site means one less chore for you, and that’s a good thing. The following 6 marketing tools help autopilot traffic generation, building your business and increasing your presence 24/7.
1 – Social Media Contest Software
ShortStack and Heyo automate social media contests and giveaways. They work with all of the major email autoresponders, allowing you to build your email list while driving traffic, and at the same time engaging targeted prospects on social media websites.
2 – Social Media Scheduling Software
The WordPress blog and website platform is the most popular of its kind in the world. It comes with the ability to schedule when you promote your blog posts on social media, as well as when they are published online. Other web platforms offer the same features, and support plug-ins that handle this job as well. Buffer, HootSuite and SocialOomph are 3 popular examples.
3 – Lead Magnets and Opt-In Bribes
You need to develop a high-value giveaway to build your email list. Integrated with an email autoresponder, this lead magnet should be all over your website, and visible on your social media platforms. Combined with an autoresponder sequence, traffic generation, list building and engagement with your audience is all automated.
4 – Virtual Assistants and Freelancers
Freelancers and virtual assistants on websites like Fiverr and Freelancer can prove invaluable for automating traffic generation. You can inexpensively hire people to create content for you, post it to your blog, share it on social media, post press releases, guest post on your behalf and perform just about any traffic generating task you can think of.
5 – Social Media Share Plug-Ins
There are plug-ins available for every website platform that encourage your readers to share your content. When someone reads your content and enjoys it, these plug-ins encourage sharing that information on all of the major social media websites. This makes it “one click easy” for your followers to share your message with the virtual world, improving your traffic flow for free.
6 – Giveaway Your Best Content for Free
Write epic blog posts. Solve real problems and answer important questions with your content. Make this information available on your website for free. Write blog posts that are 2,000 words or longer. All of these techniques will ensure that the search engines improve your ranking for relevant keywords and phrases important to your business, and as your search engine ranking rises, so will your free, targeted traffic.
If you are serious about getting more traffic, and earn from it immediately, check this out.